INTERNSHIP EXPERIENCE @

During my summer internship at Allure Korea, I produced and strategized digital fashion and beauty content, supported high-profile brand shoots and NYFW coverage, and developed performance-driven social media campaigns that generated multi-million–view engagement.

DIGITAL MARKETING TEAM

Execution, Metrics,
Volume, Strategy

During my internship with Allure Korea’s Digital Marketing team, I translated cultural moments into measurable platform growth.

I documented BLACKPINK’s concert on-site, capturing real-time audience energy and converting it into short-form content that generated 2.5M+ views on Instagram. By aligning timing, trending audio, and fan behavior, the content maximized visibility within the K-pop digital ecosystem.

Beyond event coverage, I created weekly creative trend reports that were adapted into Instagram content concepts, maintaining brand voice while driving relevance. I also produced over 60 YouTube Shorts throughout the summer, publishing almost daily to strengthen channel consistency, algorithm reach, and audience retention.

This experience sharpened my ability to balance speed, cultural awareness, and performance analytics, approaching content as a long-term growth system rather than isolated posts.

Fashion Team Photoshoot

During my summer internship at Allure Korea, I worked across fashion photoshoots, beauty shoots, and digital marketing, assisting in styling and on-set production for the August 2025 editorial “A Tale of Two Sisters” inspired by the Korean folktale Janghwa and Hongryeon, coordinating luxury brand samples from Gucci, Khaite, Dior, Chloé, Louis Vuitton, and Maison Margiela, and gaining hands-on experience in the full editorial process from concept development to final magazine publication, where I was credited in print.

The models on the bottom right picture are wearing Coach printed t-shirt inspired by Larry Clark’s 1995 film Kids.

The image right above features a cotton lace and sheer organza layered dress by Maison Margiela paired with silver strap heeled sandals by Louis Vuitton, with all accompanying objects styled by Joohalee.

Beauty Team Photoshoot

I participated in a total of 3 beauty photoshoots, including a LANEIGE x AKMU Suhyun collaboration with AKMU Suhyun, a feature shoot with Lee Sian from Single's Inferno, and an editorial beauty shoot centered on skincare products with a professional beauty model, supporting on-set coordination and visual execution across each project.

Supported the conceptualization and execution of a six-scenario lifestyle campaign for a low-calorie noodle brand, positioning the product across diverse consumer moments (office, fitness, home, late-night, on-the-go, and outdoor settings) to expand usage occasions and strengthen brand relatability.

LANEIGE X SUHYUN FROM AKMU

Beyond the photoshoot, I assisted in developing long- and short-form digital content such as celebrity interviews, GRWM segments, and interactive challenges, reinforcing how editorial moments are strategically extended across platforms to sustain audience engagement and maximize campaign impact.